Scope of GLOBAL ITV
The scope of this project is the development of an interoperability scheme for the co-existence of multiple interactivity and Connected TV solutions on different Digital TV platforms (such as ISDB-Tb, DVB-S/-T/-C and IPTV). This includes exchanging and using the same information as well as gaining access to the same content sources, by creating solutions to decrease the efforts for adapting services to multiple platforms and to ease access to a global market for all, allowing the reuse of interactive content worldwide.
Main objectives of the GLOBAL ITV project are:
Development in Progress → Global ITV demonstrator
The ultimate aim is to lay the foundation for a global interoperable TV platform which covers integrated broadcast and broadband services. In this joint Brazilian-European endeavour, we will define and showcase a reliable migration path and a coexistence scenario towards a next-generation hybrid TV platform based on established web standards.