GLOBAL ITV project integrates the thirty-seventh Brazilian Communication Sciences Studies Congress promoted by Intercom

GLOBAL ITV, the international cooperation project for Digital TV Research, will be presented as part of the Media, Digital Culture and Technology in Latin America – Research Group seminars, among other several events held during the annual meeting. The event is organized by Intercom, a Brazilian Association of Interdisciplinary Studies in Communication and will take place from 1st to 5th of September at UDC, in Foz do Iguaçu, Paraná, Brazil.

Coordinated by Professor Maria Ataide Malcher the Federal University of Pará (UFPA), the Research Group will conduct five debates – between which two of them about digital TV. Coordinated by UFPA and UNESP, the discussions will bring together researchers from the GLOBAL ITV project, and expects to shed light on digital and interactive TV, present the current Brazilian and Latin American scenarios, the project challenges and its future prospects.


Coordination: Maria Ataide Malcher (UFPA)

September 4 – 8:30 am to 10:30 am

Welcome and Group Research Opening
Coordination: Maria Ataide Malcher (UFPA) and Jane Aparecida Marques (USP).

Table: “Interactive DTV in Latin America: the experience of the international joint for the GLOBAL ITV”
Coordination: Jane Aparecida Marques (USP).
Exhibitors: Joseph D. Straubhaar – University of Texas at Austin (UTexas – United States); Maria Ataide Malcher – Federal University of Pará (UFPA); Maria Cristina Gobbi – Universidade Estadual Paulista (UNESP-Bauru)

September 4 – 10:30 am to 12pm

Television and Interactivity Session
Coordination: Maria Cristina Gobbi (UNESP-Bauru)

Scenarios for a global interactive television: the GLOBAL ITV challenges for Latin America
Maria Cristina Gobbi (UNESP-Bauru) and Juliana Cristina Gobbi Betti (UNESP-Bauru)

Location: XXXVII Brazilian Congress of Communication Sciences

Foz do Iguaçu, PR – 1 to September 5, 2014
UDC, Technology Center, Room 23

More information and registration at the event website:  

Complete schedule of presentations of works of Research Groups  

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